Story Based Marketing

Story Based Marketing

Marketing, Storytelling , , ,
Story based marketing has been growing by leaps and bounds, changing the way prospective customers see a business and connecting with them in all new ways. These new connections can help gain sales and customer loyalty. There are a number of best practices when it comes to story based marketing. Here are a few to consider. Your Brand Story Is Important but It Is Not All about You Your brand story tells why you got into business and what drives your efforts, but it is not only about you. It is about the effect your story has on your target…
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Create a Great Brand Story

Create a Great Brand Story

Marketing, Storytelling , , ,
Storytelling is one of the hottest new trends in marketing. A good brand story resonates with your target audience and gives your brand a more human side. This allows your target customers to feel that they know you. And when they feel they know you, they are more willing to take a chance and do business with you. Even better, if they try one of your products and like it, they can develop brand loyalty and become a repeat customer because they feel connected with you. Your Brand Story Every business has a story to tell. Some will be more…
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Marketing With Stories

Marketing With Stories

Marketing, Storytelling , , ,
There are a number of ways to start marketing with stories that can help your business increase traffic, sales and profits. Why Use Storytelling Marketing with stories is rapidly becoming one of the most popular and successful promotional methods, for a number of reasons. From the time we are born, most of us hear stories and love them. They have a structure, teach lessons, and connect with us emotionally. They often give us a problem, a journey, and a happy ending. They resonate with our target audience and we read them with more attention than we would marketing material that…
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Why Storytelling Works in Business

Why Storytelling Works in Business

Marketing, Storytelling , , ,
Storytelling is not just for bedtime any more. It is now a strong marketing tool that can help you connect with your customers in powerful ways. Why Storytelling? Storytelling is as old as mankind. From cave paintings to oral transmission to books, there is nothing quite like a good story to entertain, teach and give examples. Stories provide a context for a journey of discovery and lessons learned, of solving problems and discovering knowledge that can transform. A good marketing story can do this too in relation to any product or service you are selling. The Structure of a Good…
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