Why Storytelling Works in Business

Why Storytelling Works in Business

Marketing, Storytelling , , ,
Storytelling is not just for bedtime any more. It is now a strong marketing tool that can help you connect with your customers in powerful ways. Why Storytelling? Storytelling is as old as mankind. From cave paintings to oral transmission to books, there is nothing quite like a good story to entertain, teach and give examples. Stories provide a context for a journey of discovery and lessons learned, of solving problems and discovering knowledge that can transform. A good marketing story can do this too in relation to any product or service you are selling. The Structure of a Good…
Read More