Marketing On Social Media Platforms

Marketing On Social Media Platforms

Marketing, Online Business, Social Media Marketing , , ,
Which Social Media Platforms Should You Be Using? Let’s look at how you figure out which social media platforms you should be using for your social media marketing efforts. This is a question that is often asked because business owners want to ensure that they’re using the right social media platforms in their social media marketing efforts. But (and this may frustrate you but it’s true), the answer is that it depends. * Know Your Audience – It’s imperative that you know exactly who your audience is because if you don’t, it’s hard to know what platform to use. Also,…
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Social Media Groups and Forums

Social Media Groups and Forums

Marketing, Online Business, Social Media Marketing , , ,
9 Reasons to Start Social Media Groups and Forums A seriously effective way to build your audience and to make more sales is to start your own social media groups and forums. There are many platforms you can use, both independent and dependent. For example, you can use a system like Ning.com, MightyNetworks.com, or DelphiForums.com to create your own group or forum. Or you can use a social media platform like Facebook groups or groups on LinkedIn to make your forum or group. You can also do both, using the social media platforms to feed your independent and potentially paid…
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Social Media Marketing Manager

Social Media Marketing Manager

Marketing, Social Media Marketing , , ,
8 Reasons to Hire a Social Media Marketing Manager If your expertise is not social media management, at some point you may want to consider hiring a social media marketing manager. This person will manage all aspects of your social media marketing and will ensure that your social media strategy is created and carried out consistently. 1. It’s a Good Use of Resources – When something isn’t in your money-making wheelhouse, meaning it’s not your expertise, hiring someone who is an expert is a good use of your resources and will ensure a good return on investment. 2. They’ll Develop…
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Social Media Marketing

Social Media Marketing

Marketing, Online Business, Social Media Marketing
Social media marketing is an essential part of any successful online business. Many marketers publish multiple posts per day across the top networks. However, is it possible for there to be too much of a good thing? The answer is that it depends on the network. With all social media marketing, your content is stacked in reverse chronological order, with the most recent at the top and older posts under it. When your followers come online, they will often see only the most recent post, not anything that was published earlier in the day. This means a poor-performing or average…
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Social Media Metrics

Social Media Metrics

Marketing, Social Media Marketing , , ,
It is important to track your social media metrics to determine which posts are doing best. This knowledge ensures that you can either create similar posts or reuse them at a future date as your network continues to grow. The location of the analytics will vary from network to network, but should all reflect the amount of followers and activity on your account and the degree of engagement. These are the social media metrics you should be tracking... 1. Followers This is the number of people who will see your content. Keep in mind, however, that certain networks such as…
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