Marketing With Stories

Marketing With Stories

Marketing, Storytelling , , ,
There are a number of ways to start marketing with stories that can help your business increase traffic, sales and profits. Why Use Storytelling Marketing with stories is rapidly becoming one of the most popular and successful promotional methods, for a number of reasons. From the time we are born, most of us hear stories and love them. They have a structure, teach lessons, and connect with us emotionally. They often give us a problem, a journey, and a happy ending. They resonate with our target audience and we read them with more attention than we would marketing material that…
Read More
Why Storytelling Works in Business

Why Storytelling Works in Business

Marketing, Storytelling , , ,
Storytelling is not just for bedtime any more. It is now a strong marketing tool that can help you connect with your customers in powerful ways. Why Storytelling? Storytelling is as old as mankind. From cave paintings to oral transmission to books, there is nothing quite like a good story to entertain, teach and give examples. Stories provide a context for a journey of discovery and lessons learned, of solving problems and discovering knowledge that can transform. A good marketing story can do this too in relation to any product or service you are selling. The Structure of a Good…
Read More