Mobile Marketing Strategy

Mobile Marketing Strategy

Marketing, Mobile Marketing , , ,
To develop a mobile marketing strategy, the first thing you need to know is who your customer is. Today, customer-centric marketing strategies that focus on your customer of one is what works best. * Optimize Landing Pages for Mobile – If you’re going to use mobile marketing, it’s imperative that any landing page a mobile user goes to really works with the mobile device. If they click on it and they can’t read it, or they can’t check out, there is no point at all in delivering the messages to them. * Know Who Your Audience Is – Anytime you…
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Social Media Marketing Manager

Social Media Marketing Manager

Marketing, Social Media Marketing , , ,
8 Reasons to Hire a Social Media Marketing Manager If your expertise is not social media management, at some point you may want to consider hiring a social media marketing manager. This person will manage all aspects of your social media marketing and will ensure that your social media strategy is created and carried out consistently. 1. It’s a Good Use of Resources – When something isn’t in your money-making wheelhouse, meaning it’s not your expertise, hiring someone who is an expert is a good use of your resources and will ensure a good return on investment. 2. They’ll Develop…
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Where To to Add Upsells

Where To to Add Upsells

Marketing, Online Business , , ,
Selling your products and services requires a deep understanding of your ideal customer. The customer is the most important part of choosing how to present upsells or even creating them in the first place. Knowing that, here are some likely places to add your upsells, but remember, you need to test different ways to present your upsell to find out what works best for your audience. 1. Sales Page Putting upsells right on your sales page by giving your customers a complete review of each choice works great. This is especially useful when it’s really the same product that you…
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Split Testing Tips

Split Testing Tips

Marketing , , ,
Split testing is often called A/B testing and it's when you test two slightly different versions of something, one against the other. For example, you may test one buy button against another buy button, leaving everything else on the sales page the same. There are some best practices for split testing that you should be aware of as you embark on this business changing practice. Know Your Goal Be very specific about your goals so that it’s something that is very specific and measurable. If you don’t know what your goals are, it’s hard to design an effective split test.…
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Video Marketing Can Boost Your ROI

Video Marketing Can Boost Your ROI

Marketing, Online Business, Video Marketing , , ,
Most marketing professionals agree that video marketing increases their return on investment (ROI). They believe this from looking at the stats. It’s clear that video is shared more, search engines favor video, and audiences love it. And there are many reasons why video marketing boosts your ROI. Most People Retain Info from Videos Better You want your audience to focus on your brand and remember what you teach them. For this reason, video is super-important to use because most people today would rather watch a quick video than try to read text. The main reason is that most people are…
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