Split Testing Tips

Split Testing Tips

Marketing , , ,
Split testing is often called A/B testing and it's when you test two slightly different versions of something, one against the other. For example, you may test one buy button against another buy button, leaving everything else on the sales page the same. There are some best practices for split testing that you should be aware of as you embark on this business changing practice. Know Your Goal Be very specific about your goals so that it’s something that is very specific and measurable. If you don’t know what your goals are, it’s hard to design an effective split test.…
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