You have most likely received some exposure for your business using this creative content approach and maybe even grabbed a decent market share but there is still one problem you’ll have to deal with. The competition for your products or services in your niche market is most likely growing and will continue to do so..
You are competing against several or maybe many other business owners who are all vying for the attention of your niche market. You are going to have to find a way to stand out and show potential customers that you’re the go to business not only now but going forward.
This is where your creative content will come into play and become a driving force for your business. You need to provide your target market with a consistent flow of information that your competitors aren’t giving them. High quality creative content in a variety of formats about your chosen niche helps position you ahead as an expert in that particular niche.
Take your own experience as an example…how many times have you visited a website and left never to visit again? You may have liked the site, but you don’t remember how to get back there or you may have even forgotten that the website ever existed.
The digital age presents a never ending stream of distractions and our atention span is extremely short because of it.
People may not visit the same website unless it is in their best interest to do so. Your creative content must be a big part of why your website is in their “best interest” to visit again.
The initial visit a person makes to your website needs to leave a memorable impression with them. At the very least a reason to bookmark your website for future reference or a share one or more social media sytes.
Your creative content is what is going to make your site memorable, give your visitors what they want and keep your website in the forefront of your their mind when it comes to your niche.
The more information people see from your business the more they start to remember your business name, the niche you are in and even the specific products and services you sell.
Internet surfers are searching for information on a particular topic. You have the information they need on your website. That’s great, but these internet surfers need to be able to find your website in order to see what you have to offer.
Having great content on your site is key but it’s not enough if nobody sees it. Sometimes you may have to go where these people are in order to help them find their way to your site.
You have to expand your efforts and get your message positioned where your potential buyer are spending time so you can lead them back to your website. This most likely means you will need to have a presence on one or more social media networks such as Facebook, Twitter, LinkedIn, Pinterest and Instagram.
Which networks you decide to use will depend a lot on the type of content you plan to share on a regular basis.
The next big challenge you will need to conquer is that of trust.
Nobody wants to hand over their hard-earned money to just anyone and everyone. People want to be rest assured that the person that’s about to receive their business isn’t someone who’s going to take them to the cleaners.
Most online shoppers will be extra cautious with who they do business with. That means that until you get into their trusted people list you are going to have a tough time selling to them.
The quickest and easiest way to start establishing some trust with your prospective buyers is via your creative content. The content you create and publish online will help your prospects see what kind of business you are running and go a long way toward building the level of trust needed to move a prospect to a buyer.
As you can see there are numerous benefits your creative content marketing can bring your business. In future articles we will dicuss exactly how you proceed in creating that miuch needed creative content.
You can read part 1 of this article about creative content marketing HERE