Video Marketing Can Boost Your ROI

Video Marketing Can Boost Your ROI

Marketing, Online Business, Video Marketing , , ,
Most marketing professionals agree that video marketing increases their return on investment (ROI). They believe this from looking at the stats. It’s clear that video is shared more, search engines favor video, and audiences love it. And there are many reasons why video marketing boosts your ROI. Most People Retain Info from Videos Better You want your audience to focus on your brand and remember what you teach them. For this reason, video is super-important to use because most people today would rather watch a quick video than try to read text. The main reason is that most people are…
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Video Production Considerations

Video Production Considerations

Marketing, Social Media Marketing, Video Marketing , , ,
Video Production comes into play once you’ve decided what your video marketing strategy will look like. There are several different styles and formats of videos requiring varying levels of expertise, software, and equipment. We’ll discuss a few of them below. Talking Head The talking head format involves this involves sitting or standing in front a camera to deliver your message. This is obviously the style most people are likely to shy away from but they can be an extremely powerful way to deliver a message and create brand trust and familiarity. Any HD camera or even a high-quality webcam or…
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The Power Of Video Ads

The Power Of Video Ads

Marketing, Social Media Marketing, Video Marketing , , ,
Video ads can be the foundation of a good brand presence and content strategy as it relates to organic video content marketing. However, when it comes to acquiring leads or customers, encouraging specific actions, or “jump starting” your organic content, video ads can be an indispensable tool. We’ll discuss a few different types below. YouTube Ads YouTube ads, when they first came on the scene a few years ago, were a very exciting development. Today, their charm still has not worn off. From a marketer’s perspective, YouTube ads are a dream come true. With YouTube video ads, you can make…
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Organic Video Marketing

Organic Video Marketing

Marketing, Online Business, Video Marketing , , ,
Organic video marketing has clearly come a long way and is a crucial part of any online marketing strategy today. Although there is much to be said about sales videos and video ads, it seems there is nothing more powerful for brand awareness than a competent organic video marketing strategy. There are many places to implement such a strategy, but it makes sense to start with the big one. YouTube With over a billion users, YouTube’s user base encompasses almost one third of all internet users. YouTube gets over 30 million visitors per day and, on average, those users watch…
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Video Marketing Introduction

Video Marketing Introduction

Marketing, Online Business, Video Marketing , , ,
Why Video Marketing? Video marketing is arguably the most powerful, trending mode of marketing and communication today. It drives more engagement than any other form of content out there. It boosts conversions like few other things can. It is seen as a must-have for any business both because it is indicative of their ability to keep up with the times and also because it’s what audiences want. As humans in the information age become increasingly less interested in reading textual content (thanks, public schools) and more interested in quick and easy gratification and passive entertainment, video is increasingly replacing (or…
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