Creative Content Marketing Strategy Part 2

Creative Content Marketing Strategy Part 2

Content Creation, Marketing, Social Media Marketing, Storytelling , , ,
You have most likely received some exposure for your business using this creative content approach and maybe even grabbed a decent market share but there is still one problem you’ll have to deal with. The competition for your products or services in your niche market is most likely growing and will continue to do so.. You are competing against several or maybe many other business owners who are all vying for the attention of your niche market. You are going to have to find a way to stand out and show potential customers that you’re the go to business not…
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Creative Content Marketing Strategy Part 1

Creative Content Marketing Strategy Part 1

Content Creation, Marketing, Online Business, Storytelling , , ,
If your business has an online component, creative content marketing should always be the backbone of your efforts. It is an indisputable fact that quality, laser focused content used properly will drive traffic to your business. When I refer to "creative content marketing" I am not talking about a bunch of exaggerated facts or embellished information that is so prevalent online (NO fake news). I am referring to a well thought out and planned mix of content that delivers your message in a direct and entertaining way. This can be accomplished using a variety of formats such as plain text,…
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Share Customer Stories

Share Customer Stories

Marketing, Online Business, Storytelling
When you decide to share customer stories you create an effective means of marketing your business in a number of ways. Reviews and testimonials are among the most credible forms of marketing because customer stories come from real people and real experiences. So too are case studies - more detailed stories written by clients who have used your products and services and been able to achieve the results they hoped for. While it is true that some unscrupulous marketers try to manipulate sales at Amazon and other sites that accept customer reviews, it is also true that honesty is the…
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Story Based Marketing

Story Based Marketing

Marketing, Storytelling , , ,
Story based marketing has been growing by leaps and bounds, changing the way prospective customers see a business and connecting with them in all new ways. These new connections can help gain sales and customer loyalty. There are a number of best practices when it comes to story based marketing. Here are a few to consider. Your Brand Story Is Important but It Is Not All about You Your brand story tells why you got into business and what drives your efforts, but it is not only about you. It is about the effect your story has on your target…
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Create a Great Brand Story

Create a Great Brand Story

Marketing, Storytelling , , ,
Storytelling is one of the hottest new trends in marketing. A good brand story resonates with your target audience and gives your brand a more human side. This allows your target customers to feel that they know you. And when they feel they know you, they are more willing to take a chance and do business with you. Even better, if they try one of your products and like it, they can develop brand loyalty and become a repeat customer because they feel connected with you. Your Brand Story Every business has a story to tell. Some will be more…
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