Articles

Social Media Marketing Manager

Social Media Marketing Manager

Marketing, Social Media Marketing , , ,
8 Reasons to Hire a Social Media Marketing Manager If your expertise is not social media management, at some point you may want to consider hiring a social media marketing manager. This person will manage all aspects of your social media marketing and will ensure that your social media strategy is created and carried out consistently. 1. It’s a Good Use of Resources – When something isn’t in your money-making wheelhouse, meaning it’s not your expertise, hiring someone who is an expert is a good use of your resources and will ensure a good return on investment. 2. They’ll Develop…
Read More
Using Stock Photography On Your Blog

Using Stock Photography On Your Blog

Content Creation, Marketing, Online Business , , ,
Pros and Cons of Using Stock Photography for Your Content There is no doubt that the use of stock photography can be very handy in your marketing materials, both online and offline. However, there are some pros and cons in relation to using it that you need to consider before you make a decision as to whether to acquire or buy an image, or create it yourself in-house. What Are Stock Photography? Stock photos are given away or sold online by a number of sites and companies. They are a convenient shortcut for those who want to find an image…
Read More
Where To to Add Upsells

Where To to Add Upsells

Marketing, Online Business , , ,
Selling your products and services requires a deep understanding of your ideal customer. The customer is the most important part of choosing how to present upsells or even creating them in the first place. Knowing that, here are some likely places to add your upsells, but remember, you need to test different ways to present your upsell to find out what works best for your audience. 1. Sales Page Putting upsells right on your sales page by giving your customers a complete review of each choice works great. This is especially useful when it’s really the same product that you…
Read More
Split Testing Tips

Split Testing Tips

Marketing , , ,
Split testing is often called A/B testing and it's when you test two slightly different versions of something, one against the other. For example, you may test one buy button against another buy button, leaving everything else on the sales page the same. There are some best practices for split testing that you should be aware of as you embark on this business changing practice. Know Your Goal Be very specific about your goals so that it’s something that is very specific and measurable. If you don’t know what your goals are, it’s hard to design an effective split test.…
Read More