Articles

What Are Messenger Bots

What Are Messenger Bots

Marketing, Messenger Bots , , ,
Messenger bots, also known as chatbots, are on the rise for a number of reasons. Consumers and businesses alike are finding them an invaluable tool for giving and getting information, and making connections like never before. Messenger bots are robots which send out pre-prepared messages. They are similar to the autoresponder in your email marketing platform, except they are triggered by certain keywords and phrases into giving what will hopefully be an appropriate matching response to the message that has been sent. Messenger bots use a combination of artificial intelligence (AI) and "natural language processing" to try to determine meaning…
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Why Storytelling Works in Business

Why Storytelling Works in Business

Marketing, Storytelling , , ,
Storytelling is not just for bedtime any more. It is now a strong marketing tool that can help you connect with your customers in powerful ways. Why Storytelling? Storytelling is as old as mankind. From cave paintings to oral transmission to books, there is nothing quite like a good story to entertain, teach and give examples. Stories provide a context for a journey of discovery and lessons learned, of solving problems and discovering knowledge that can transform. A good marketing story can do this too in relation to any product or service you are selling. The Structure of a Good…
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Habits That Kill Productivity

Habits That Kill Productivity

Productivity, Time Management , , ,
Many people realize that their productivity isn't what it should be and wish there were more hours in the day to get things done. But how efficient are they at managing their time and actually boosting their productivity? The fact is, many people struggle with bad habits that are holding them back from the success they deserve. Here are several productivity killers to watch out for. 1. Over-scheduling Trying to pack too much into one day is frustrating, stressful, and can lead to procrastination. You’ll never get it all done, you think, so why do anything at all. Avoid overscheduling…
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Selling on Amazon

Selling on Amazon

Amazon, Marketing , , ,
There are a number of ways that selling on Amazon that can help you make the most of the opportunity to be visible at the largest eCommerce store in the world. Around 40% of Amazon's total unit sales come from third parties - ordinary people just like you who want to cash in by selling products they love. The most common program for selling on Amazon is the Marketplace. Fulfillment by Amazon (FBA) is also a very popular option. Getting Started selling on Amazon Marketplace With Marketplace, you can sell in more than 20 categories. Amazon takes a percentage of…
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